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About Ryan Mohoric

  • Urgent? (Must be employed within 60 days) Hakkasan Group
  • Layoff Company Hakkasan Group
  • Years of Experience (In Field) 9
  • Employment Status Hakkasan Group
  • Willing to relocate? Hakkasan Group
  • Job types Hakkasan Group

Education

Experience

  • 2019 - 2020
    Hakkasan Group

    Director of CRM and Marketing Automation

    Consulted and implemented marketing automation strategy, applications, and data compliance for 50+ nightlife and restaurant venues globally. Managed cross-functional team of 10 production and marketing specialists/managers. › Reviewed, implemented, administered, and configured marketing automation application platforms › Managed vendors and negotiated 6-figure contracts and renewals for Marketing Cloud and Marketo › Implemented best practices for data compliance and educated teams on GDPR, CCPA, CAN-SPAM Act, etc. › Centralized marketable data from digital channels, wireless providers, and booking systems › Supported CRM product management, produced reports and dashboards, and trained sales and concierge teams › Developed data quality plan, standardized contact data, identified duplicates, and validated accuracy › Created marketing automation campaigns and increased upsell revenue and bookings › Mapped customer journey, produced forms, and implemented UTM and digital marketing strategy › Produced Monthly and Weekly KPI reports for marketers and executive teams › Consulted Legal Department with strategy and implementation of Contract Management System (Gatekeeper)

  • 2014 - 2018
    Hakkasan Group

    Marketing Operations Manager

    Consulted and implemented marketing automation strategy, applications, and data compliance for 50+ nightlife and restaurant venues globally. Managed cross-functional team of 10 production and marketing specialists/managers. › Reviewed, implemented, administered, and configured marketing automation application platforms › Managed vendors and negotiated 6-figure contracts and renewals for Marketing Cloud and Marketo › Implemented best practices for data compliance and educated teams on GDPR, CCPA, CAN-SPAM Act, etc. › Centralized marketable data from digital channels, wireless providers, and booking systems › Supported CRM product management, produced reports and dashboards, and trained sales and concierge teams › Developed data quality plan, standardized contact data, identified duplicates, and validated accuracy › Created marketing automation campaigns and increased upsell revenue and bookings › Mapped customer journey, produced forms, and implemented UTM and digital marketing strategy › Produced Monthly and Weekly KPI reports for marketers and executive teams › Consulted Legal Department with strategy and implementation of Contract Management System (Gatekeeper)

  • 2011 - 2014
    DiscoverOrg

    Marketing Manager

    Responsible for developing and implementing outbound lead generation to meet Inc 500 growth standard to net new B2B SAAS customers. Providing sales intelligence tools and perspective client insights. › Collaborated with C-Level leadership, sales, and client success teams to achieve revenue goals › Generated leads to increase sales by 100%+ YOY › Developed and managed email marketing programs including; Marketo, Pardot, Infusionsoft, Campaigner › Implemented digital communication strategy and lead generation › Optimized and enhanced features for Salesforce CRM › Planned logistics for event and trade shows › Collaborated with product development team to test and optimize Marketo integration

Expertise

Marketo
Salesforce

Skills

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