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About Heidi Liou

  • Urgent? (Must be employed within 60 days) No
  • Industry Apparel & FashionFinancial Services
  • Years of Experience (In Field) 3
  • Employment Status Actively Looking
  • Willing to relocate? Yes
  • Job types Sales

Description

Product development (Macy’s) and digital marketing (J.P. Morgan Chase & Co.) background, looking to pivot my career into sales. Passionate about connecting with people, and making their day.

Education

  • 2011-2015
    The Ohio State University

    BS in Fashion & Retail Studies

    - 4-year Division 1 synchronized swimming student-athlete - Graduated with Honors Research Distinction; completed senior thesis about young adult cancer survivors - Winner of a $15K startup pitch competition creating a wearable tech sports bra concept

Experience

  • 2020 - Present
    Handlettered Heidi

    Founder

    - Consult and collaborate with businesses and individuals to create unique logos, signage, and graphics - Design and host custom lettering workshops for Google’s Employee Resource Groups - Drive business development and sales through targeted email campaigns and social media outreach

  • 2018 - 2019
    J.P. Morgan

    CIB Marketing and Communications Analyst

    - Developed media plans and budgets for J.P. Morgan’s Sports & Entertainment team - Managed a $250K brand awareness Twitter Amplify marketing campaign for the 2019 US Open sponsorship; - Exceeded campaign objective of 1M impressions - Designed and executed effective social media engagement solutions focusing on tentpole events - Managed J.P. Morgan YouTube channel, grew subscribers by 68% and watch-time by 55% in 2019 - Collaborated with PR, legal, compliance, and controls teams to mitigate risk and ensure proper governance of external marketing

  • 2015 - 2018
    Macy\'s Merchandising Group

    Senior Product Assistant for Martha Stewart Bedding

    - Launched Martha Stewart organic quilt product line, growing revenue by $5MM in H2 of 2019 - Managed production lifecycle to drive profit margin for $60MM Martha Stewart business - Consistently sought out for product and process expertise and took initiative to mentor 3 summer interns - Analyzed weekly sales data; Presented quarterly reporting and recommendations to senior leadership

Skills

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